Hukum Tour Press Meet
Acclaimed singer and composer Anirudh Ravichander is set to
kick off in Dubai. Anirudh is known for his songs ‘Why this
Kolaveri Di’ and ‘Naa Ready’.
Brief
Anirudh Ravichander was looking to kick off the
Hukum World Tour with a bang and do something
never done before for the events following up to the
first show. Kaizzen MENA was tasked to manage the
PR for the press meet and set up the event at an
iconic event, to gain as much traction and attention
to the event as possible.
Approach
Kaizzen MENA hosted the Hukum World Tour press meet at
the top of the iconic Dubai Frame, making the event the
first commercial event to be held at the Dubai Frame.
Kaizzen further invited over 40 local journalists and
influencers to cover the event for the Tamil composer.
Resulgt
The Hukum World Tour Press Meet was a huge success,
with over 324,000 AED advertising value generated. and
1,458,000 AED PR value generated. The event saw a lot of
reach within UAE, and Indian audiences, and saw a lot of
coverage within the South Indian audiences.
STORIES & COVERAGE ACROSS UAE
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