Adidas
Case Study- ULTRABOOST 21 & X9000 Range Launch
Brief
- Capture the market and generate excitement for the ULTRABOOST 21 among Gen Zdemographic.
- Cement ULTRABOOST 21 as the world’s most innovative and responsive running shoe
- shoeEstablish the product’s USPs (design, technical superiority and consumer benefits)
- Drive awareness and desire of ULTRABOOST 21 as the greatest running shoe in the worldand build product superiority in the category of performance running shoe
Strategy
- Successfully collaborated with top lifestyle and gaming influencers like Sanjana Sanghi,Gabriella, Rizwan Bachav, Xya and Animesh promoted the launch of the shoes on their socialmedia handleds
- Product seeding with relevant influencers for advocacy and targeted outreach Collaboratedwith top lifestyle, gaming and GenZ influencers to promote ULTRABOOST 21 on their socialmedia handles
- Majority coverage included the image of the product along with relevant hashtags
AD VALUE (INR)
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PR VALUE (INR)
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COVERAGES
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Brief
The adidas X9000 range is designed for the fast pace and high energy of our hyper connected world. Inspired by gaming culture, it aims to create new opportunities and ways for GenZ creators to level up their performance and style
Strategy
- Product seeding with relevant influencers for advocacy and targeted outreach Collaborated with top lifestyle, gaming and GenZ influencers to promote X9000 on their social media handles
- Successfully collaborated with top lifestyle and gaming influencers like Sanjana Sanghi, Gabriella, Rizwan Bachav, Xya and Animesh promoted the launch of the shoes on their social media handles
- Majority coverage included the image of the product along with relevant hashtags
